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           Brian Forrester
             Feb. 23, 2001
OffSite Outsourcing
Denise Gore's new business shifts directions
from her Office at Home biz


Nashville entrepreneur Denise Gore is breaking down walls in the corporate world and constructing relationships in a new work environment.

"We've taken the approach of providing a quality work force in a quality and innovative way," says Denise Gore, president of OffSite Works.

Gore originally founded Office at Home Outsourcing in 1994 with a focus on handling projects for businesses that didn't have the staff or resources to handle them. In September 2000, the company shifted directions and names. The new name, OffSite Works, focuses on contracts for outsourcing and handling occasional projects for companies.

With the change in focus came a jump in revenues. The company's 1999 to 2000 revenues were over $200,000, doubling its 1998 to 1999 results.

OffSite Works offers three types of outsourcing contracts. The company provides on-call assistance, project accounts, and work force contracts.

On-call assistance accounts cater to the needs of small- to medium-sized businesses. The advantage to business owners is the freedom to focus on core business aspects. OffSite Works selects and trains a single "teleworker" to handle the contract throughout its duration.

Ellen Caldwell, co-owner of Caldwell Collection, says it "works out well because it is the same person since the beginning."

OffSite Works maintains a mailing list for Caldwell Collection, allowing Caldwell to focus on her customers as they browse through the store, and the versatility to make last minute announcements to her clients through a current mailing list.

When OffSite Works was founded, it originally focused on carrying out company projects. The company still picks up one-time or cyclic projects, selects the staff and trains them to satisfy the project's specific needs. Projects could be nothing more than work they just haven't had the time to get to, says Gore.

Gore says that as businesses trended toward outsourcing their non-core work, they began wanting more consistency and reliability in the workers handling the work. Issues like security, worker productivity and cost efficiency are some of the reasons why businesses have been attracted to OffSite Works.

When the DataCenter for Broadcast Music Incorporated (BMI) began looking for ways of saving money and maximizing its full-time staff, OffSite Works provided an attractive alternative. BMI was looking for ways of eliminating extra staff used primarily for cyclic work loads.

Dennis Marr, director of DataCenter operations for BMI, says the greatest benefit of using OffSite Works comes in savings in employee salaries and benefits. OffSite Works handles data entry for the performance-rights organization every four to five months.

"From a management point, that is a tremendous asset -- to not have to carry a complete staff to handle peak work," says Marr.

Benefits go both ways. For OffSite Works' teleworkers there is the stability in contractual work and the benefit of a flexible schedule.

Because of a teleworker's flexibility in working out of the home, "not only is the company getting the work done, but it's getting the work done at the peak hour of performance for the worker," says Gore.

That freedom of scheduling raises productivity levels.

"We felt that they did save us money and provided a better service," says BMI's Marr.

Despite a shallow labor pool, Gore says her company has yet to spend any money on recruiting. OffSite Works has three full-time employees with one in marketing, sales and operations. The company, depending on the volume of work, employs about 50 teleworkers.

"We don't even have to recruit them. They try to find us," says Gore.


Copyright 2001 American City Business Journals Inc.

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